Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets
Gebonden Engels 2020 1e druk 9780367290993Samenvatting
Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter
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