Salvatore Zappala,
Colin Gray
Impact of e-Commerce on Consumers and Small Firms
Paperback EN 2020 9780367593841Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Specificaties
ISBN13:9780367593841
Taal:EN
Bindwijze:Paperback
Aantal pagina's:280
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Internet en social media, Internet en social media, Marketing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan