Rusnah Muhamad,
Noor Akma Mohd Salleh
Strategic Corporate Social Responsibility in Malaysia
Paperback Engels 2020 9780367662790Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.
Specificaties
ISBN13:9780367662790
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:168
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Naslagwerken, Marketing, Persoonlijke effectiviteit, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
1. The evolution of corporate social responsibility2. Corporate social responsibility engagement by companies: theory, concept, model, and impact3. Corporate social responsibility for whom?
4. The role of corporate governance and corporate social responsibility in socio-economic development
5. Corporate social responsibility in Malaysia
6. Social media and corporate social responsibility communication strategies
7. Corporate social responsibilities and learning capabilities: are they relevant?
8. Corporate social responsibility practices in Islamic banks
9. Corporate social responsibility balanced scorecard and the business performance of SMEs
10. Corporate social responsibility – fast forward
Index
4. The role of corporate governance and corporate social responsibility in socio-economic development
5. Corporate social responsibility in Malaysia
6. Social media and corporate social responsibility communication strategies
7. Corporate social responsibilities and learning capabilities: are they relevant?
8. Corporate social responsibility practices in Islamic banks
9. Corporate social responsibility balanced scorecard and the business performance of SMEs
10. Corporate social responsibility – fast forward
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan