Explorations in Critical Studies of Advertising
Paperback Engels 2019 9780367877453Samenvatting
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Specificaties
Lezersrecensies
Inhoudsopgave
James F. Hamilton and Robert Bodle
Part I: Critical Political Economy
1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital Age
Jonathan Hardy
2. App Advertising: The Rise of the Player Commodity
David Nieborg
3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification
Brice Nixon
4. Contradiction and Crisis: The Political Economy of Promotional Authenticity
James H. Wittebols
5. Toward a Critical Ecological Theory of Advertising
David Park
Part II: Ideology Critique
6. On the Futility of Advertising Critique: Searching for Alternatives
Olga Fedorenko
7. Art for Fun and Profit: The Political Aesthetics of Advertising
Nicholas Holm
8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice
Chris Miles
9. Captains of Habit Formation: Marketers’ Emerging Models of Mind
Anthony Nadler and Lee McGuigan
10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power
Robert Bodle
Part III: Critical Textual Analysis
11. Signification Advertising and Its Evolution
Felip Vidal Auladell
12. Advertising and Photography in a Culture of Photo Sharing
Iben Bredahl Jessen
13. Towards a Critical Advertising Pedagogy: Defying Children’s Reasoning on Advertising
Silke Lissens and Joke Bauwens
Part IV: Critical Discursive/Rhetorical Analysis
14. Mimicry as Analytical Category in Critical Advertising Research
Nils S. Borchers
15. Class and Advertising
Matthew P. McAllister and Anna Aupperle
16
Rubrieken
- advisering
- algemeen management
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- juridisch
- leiderschap
- marketing
- mens en maatschappij
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- ondernemen
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