Gillian Dyer
Advertising as Communication
Paperback Engels 1982 9780415027816Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Specificaties
ISBN13:9780415027816
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:248
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Naslagwerken, Marketing, Reclame en verkoop
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Inhoudsopgave
Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan