Armand Mattelart
Advertising International
The Privatisation of Public Space
Paperback Engels 1991 9780415050647Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Specificaties
ISBN13:9780415050647
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:256
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop
Serie:Comedia
Thema:
3MPQV Ca. 1970 tot ca. 1979
3MPQX Ca. 1980 tot ca. 1989
3MPQZ Ca. 1990 tot ca. 1999
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Author’s preface, Translator’s preface, 1 THE GEOSTRATEGY OF THE NETWORKS: The rise of the global agencies,2 CULTURE SHOCK: The decline of the imperial model, 3 THE LIMITS OF THE GLOBAL SCENARIO: Imagining the Other, 4 MEDIA WORLDS: Cosmopolitan flexibility, 5 THE VANGUARD OF DEREGULATION: Neo-liberal enterprise culture, 6 THE NEW FRONTIER OF THE OLD CONTINENT: Fragmentation and planetary conscience, 7 CHANGING ROLES: The new marriage of advertising and fiction, 8 AUDIENCE MEASUREMENT: Towards a bar-coded world?, 9 THINK TANKS: The bestiary of ‘lifestyle culture’, 10 THE SPIRIT OF ENTERPRISE: The limits of transparency, 11 TOTAL COMMUNICATION: The crisis of public culture, 12 THE WEAPONS OF CRITICISM AND THE CRITICISM OF WEAPONS: A new subjectivity?, Notes, Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan