Rachel Bowlby
Shopping with Freud
Paperback Engels 1993 9780415060073Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.
Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
Specificaties
ISBN13:9780415060073
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:144
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Mens en maatschappij, Marketing
Lezersrecensies
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Inhoudsopgave
1. Introduction 2. Promoting Dorien Gray 3. `But she could have been reading Lady Chatterley': the obscene side to the canon 4. Lolita and the poetry of advertising 5. A happy event: the births of psychoanalysis 6. Frankenstein's woman-to-be: choice and the new reproductive technologies 7. Make up your mind: scenes from the psychology of selling and shopping
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan