Margo Anderson,
Lowell R. (Baker University, USA) Jacobsen,
Lowell R. Jacobsen,
Gavin (University of St Andrews, UK) Reid,
Gavin Reid
e.a.
Profiles in Small Business
A Competitive Strategy Approach
Gebonden Engels 1993 1e druk 9780415098281Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
Specificaties
ISBN13:9780415098281
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:226
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Financieel management, Economie
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan