Barrie Gunter
Understanding the Older Consumer
The Grey Market
Paperback Engels 1998 1e druk 9780415186445Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Specificaties
ISBN13:9780415186445
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:188
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Mens en maatschappij, Marketing
Thema:
5LKS Met betrekking tot late volwassenheid / bejaardheid
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Chapter 1 The importance of the older consumer; Chapter 2 Demographics and consumption patterns; Chapter 3 Lifestyles, life stages and consumption; Chapter 4 Leisure and media use; Chapter 5 Representation and image; Chapter 6 The importance and effectiveness of advertising; Chapter 7 The future and the older consumer;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan