Maria Isabel Studer Noguez
Ford and the Global Strategies of Multinationals
The North American Auto Industry
Gebonden Engels 2001 9780415205795Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
Specificaties
ISBN13:9780415205795
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:380
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Economie, Financieel management, Organisatiekunde, Personeelsmanagement
Thema:
1KBB Verenigde Staten van Amerika, VS
1KBC Canada
Lezersrecensies
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Inhoudsopgave
1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
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- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
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- werk en loopbaan