Popular Management Books
How they are made and what they mean for organisations
Gebonden Engels 1999 9780415212182Samenvatting
The growing interest in management knowledge has generated an enormous literature and brought great success for a number of management gurus. This book is a timely and radical critique of the quick-fix solutions offered by popular management books. Features include:
*Detailed criticism of the ideological hegemony of North American managerial discourse
*An interrogation of books by leading populist management gurus such as Tom Peters, Richard Normann and Robert Waterman
*An institutional approach to the creation, diffusion and consumption of management knowledge
*The implications for organisations of acting on popular managerial discourse
Popular Management Books is a much needed corrective to the under-researched truisms of many management books.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan