Barbara Lewis,
Richard Varey
Internal Marketing: Directions for Management
Paperback Engels 2000 9780415213189Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Specificaties
ISBN13:9780415213189
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:330
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Marketing, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
List of illustrations, Notes on contributors, Preface, Acknowledgements, PART I Context, PART II Structure, PART III Management/competency, PART IV Communication and service delivery, PART V Developments, PART VI Conclusion, Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan