Virginia Berridge,
Kelly Loughlin
Medicine, the Market and the Mass Media
Producing Health in the Twentieth Century
Gebonden Engels 2005 1e druk 9780415304320Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.
Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry.
This international collection will appeal to public health professionals, students of the history of medicince and of heath policy
Specificaties
ISBN13:9780415304320
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:320
Uitgever:Taylor & Francis
Druk:1
Thema:
1D Europa
1KBB Verenigde Staten van Amerika, VS
3MP 20e eeuw, ca. 1900 tot ca. 1999
Lezersrecensies
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Inhoudsopgave
Foreword Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media Part 1 Interwar Influence on Post War Public Health 1. Atlantic Crossings in the Measurement of Health2. Between War Propaganda and Advertising Part 2 The Importance of the Media in Post War Public Health 3. The Media and the Management of a Food Crisis4. Uneasy Prevention Part 3 Industrial Models, Public Health and Health Services 5. Managerialism Avant La Lettre?6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State Part 4 Changing Models and Different National Styles 9. Cleansing the Air and Promoting Health10. Americans and Pavlovians11. Science, Markets and Public Health
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan