Gill Davies
Book Commissioning and Acquisition
Gebonden Engels 2004 2e druk 9780415317887Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
In this new edition, Davies concentrates on the essential skills of commissioning, as well as other editorial challenges such as handling new lists following mergers and takeovers, and the demands of digital technology. New case-studies have been added which illustrate the commercial and practical problems that editors must address in today's complex and demanding marketplace.
This book remains the one text that editors must have by their side throughout their careers.
Specificaties
ISBN13:9780415317887
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:192
Uitgever:Taylor & Francis Ltd
Druk:2
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Acknowledgements, 1 Introduction, 2 How to choose what to publish, 3 Committing projects for publication, 4 From contract to delivery, 5 Managing the publication process, 6 Strategic and financial aspects of list building, 7 Developing and maintaining a list, 8 Teamwork and professional ethics, 9 An impossible job?, 10 A future for the book?, 11 Recommended reading and other resources, Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan