Marvin N. Olasky
Corporate Public Relations
A New Historical Perspective
Paperback Engels 2011 1e druk 9780415515498Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Specificaties
ISBN13:9780415515498
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:190
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Naslagwerken, Algemeen management, Communicatie en media, Non-profit
Thema:
1KBB Verenigde Staten van Amerika, VS
3MP 20e eeuw, ca. 1900 tot ca. 1999
Lezersrecensies
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Inhoudsopgave
Contents: Preface. Introduction: Asking Basic Questions. Voluntarism and Restraint: Early 19th-Century Public Relations. Onto the Gravy Train: 19th-Century Railroad Public Relations. Railroad Executives and The Interstate Commerce Commission. Two-Front War: Early 20th-Century Utility Public Relations. Minimizing Competition Through Public Relations: The Work of Ivy Lee. The Movie Industry Gets a Czar: 1921-1934. Come the Depression: Corporate Public Relations and the National Recovery Administration. "Bringing Order Out of Chaos": The Public Relations Theory of Edward Bernays. The Triumph of Manipulation: Bernays Becomes Publicist No. 1. Public Relations Adds Sugar. Last Stand For Steel. Governmental Relations and Contributions Policies: 1962-1982. Ministers or Panderers: Issues Raised by the PRSA Code of Professional Standards: 1954-1986. The Four-Fold Discipline. Conclusion: A Word to Corporate Executives.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan