Marcos Fava Neves
Demand Driven Strategic Planning
Paperback Engels 2012 1e druk 9780415626392Levertijd ± 11 werkdagen
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Samenvatting
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.
Specificaties
ISBN13:9780415626392
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:180
Uitgever:Taylor & Francis
Druk:1
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Inhoudsopgave
1. The Company as a Network 2. Analysis of the Company Environment and Market (External Analysis) 3. Analyzing the Company and Competitors (Internal Analysis) 4. Establishing the Objectives 5. Strategies to Reach Objectives 6. Products, Services, Brands and Packaging Decisions 7. Communication Decisions 8. Marketing Channels Decisions 9. Sales Force Decisions 10. Pricing Decions 11. Budgeting 12. Strategic Plan and Projects Management
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan