Colin (Emeritus Professor, University of Sheffield, UK) Gilligan,
Colin Gilligan,
Martin Hird
International Marketing (RLE International Business)
Strategy and Management
Paperback Engels 2014 1e druk 9780415752022Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
Examines the need to structure the whole business organisation in the right way and make international marketing effective
Discusses the importance of communication and control
Throughout case studies are used to highlight particular issues.
Specificaties
ISBN13:9780415752022
Taal:Engels
Bindwijze:Paperback
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Algemeen management, Algemeen management, Financieel management
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan