Editing
The Design of Rhetoric
Gebonden Engels 2017 9780415784955Samenvatting
This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.
Specificaties
Lezersrecensies
Inhoudsopgave
Preface
Chapter 1 THE CANONS OF RHETORIC
Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery
Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry
Practice
A Technical Publication
A News Publication
A Promotional Publication
EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan