Bruce Wrenn,
Lawrence Silver,
Robert E. Stevens,
Robert E. Stevens,
Lawrence Silver,
Bruce Wrenn,
David L. Loudon,
David L. Loudon
e.a.
The Essentials of Marketing Research
Gebonden EN 2012 3e druk 9780415899291Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Specificaties
ISBN13:9780415899291
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:376
Uitgever:Taylor & Francis Ltd
Druk:3
Thema:
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