Michael Sims
Working With Agencies
An Insider's Guide
Gebonden EN 2005 9780470024614Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Specificaties
ISBN13:9780470024614
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:224
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Algemeen management, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan