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Engage! Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Gebonden Engels 2011 9781118003763
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Samenvatting

Sociale media kenmerken zich door de democratische gang van zaken. Hun toenemende belang zal ook de manier waarop uw organisatie met uw klanten praat ingrijpend veranderen. 'Engage! Revised and Updated' is een gids voor deze nieuwe wereld. Het biedt handvatten voor uw eigen netwerksite, participatie in de bekende bestaande netwerken als Twitter, LinkedIn en YouTube en het aantrekken van 'online kampioenen en innovators'. Daarnaast wordt een raamwerk neergezet met betrekking tot de organisatie van deelname aan sociale netwerken.

Specificaties

ISBN13:9781118003763
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:316
Druk:1
Hoofdrubriek:Marketing
ISSN:

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Over Brian Solis

BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and an award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world.

Andere boeken door Brian Solis

Inhoudsopgave

Foreword Ashton Kutcher.
Preface.
Introduction Welcome to the Revolution.

1. The Social Media Manifesto.
2. Making the Case for Social Media: The Five Ws+H+E.
3. The New Media University.
4. The New Media University 101: Blogs, Podcasts, and Livecasts.
5. The New Media University 201: Communities, Social Calendars, and Livecasting.
6. The New Media University 301: Images and Multimedia.
7. The New Media University 401: Dashboards, Social Networks, and Brands.
8. The New Media University 501: Microblogs, Monetization, and Twitter.
9. The New Media University 601: Mobile Marketing and Video Broadcasting.
10. The New Media University 701: Social Media Optimization, SEO, and Content Distribution.
11. The New Media University 801: Syndication, Illustration, and Aggregation.
12. The New Media University 901: Brand Personality, Discovery, and Promise.
13. The New Media University 1001: Attention and Word of Mouth Marketing.
14. The New Media University 1101: Social Landscape and Initiatives.
15. Fusing the Me in Social Media and the We in the Social Web.
16. Learning and Experimentation Lead to Experience.
17. Defining the Rules of Engagement.
18. The Conversation Prism.
19. Unveiling the New Influencers.
20. The Human Network.
21. The Social Marketing Compass.
22. Facebook is Your Home Page for the Social Web.
23. Divide and Conquer.
24. A Tale of Two Cities.
25. We Earn the Relationships We Deserve.
26. The New Media Scorecard.

Conclusion You Are More Influential than You May Realize.

Appendix: 30-Day Listening Report: A Template for Capturing and Presenting Social Media Activity.

Glossary.
Index.

Managementboek Top 100

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        Engage! Revised and Updated