Over Jan Zimmerman
Jan Zimmerman is eigenares van Watermelon Mountain Web Marketing, dat al jarenlang actief is op het gebied van internetmarketing en websitebeheer.
Jan Zimmerman
Jan Zimmerman is eigenares van Watermelon Mountain Web Marketing, dat al jarenlang actief is op het gebied van internetmarketing en websitebeheer.
Meer over de auteurs
Jan Zimmerman,
Doug Sahlin
Social Media Marketing for Dummies - All in One
8 Books in 1
Paperback Engels 2010 1e druk 9780470584682Gratis verzonden | Dit product is niet leverbaar
Samenvatting
OP=OP
Als u nog niet aan het twitteren, facebooken of bloggen bent, waar bent u dan mee bezig? Iedereen heeft tegenwoordig een account op Twitter of een eigen blog. Met de groeiende populariteit van sociale media kunt u eigenlijk niet meer zonder interactieve marketing. Met behulp van sociale media kunt u uw boodschap sneller en goedkoper verspreiden. 'Social Media Marketing For Dummies - All in One' laat zien hoe dat in zijn werk gaat.
Specificaties
ISBN13:9780470584682
Trefwoorden:marketing, internetmarketing, netwerkmarketing, social media, social marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:818
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Internet en social media
Serie:Dummies (Engelstalig)
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction.
Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.
Book V: Facebook.
Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.
Book VI: LinkedIn.
Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.
Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.
Book V: Facebook.
Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.
Book VI: LinkedIn.
Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.
Anderen die dit boek kochten, kochten ook
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Daniël Verlaan€ 24,99 -
Geertje Algera€ 20,00
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Thijs Launspach€ 16,99
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Eva Moeraert€ 25,99
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Jacob Haver€ 10,00
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Kathalijne Buitenweg€ 11,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan