

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company.
Meer over Evgenii PrussakovAffiliate Program Management: An Hour a Day
Paperback Engels 2011 1e druk 9780470651735Samenvatting
'Affiliate Program Management: An Hour a Day' laat stap voor stap zien hoe u het onderzoek, beheer, de lancering en groei van een succesvol online affiliate marketingprogramma aanpakt. Dit gedetailleerde boek vertaald ingewikkelde aspecten naar praktische en hanteerbare taken die het gehele proces omvatten van marktonderzoek en het opzetten van competitieve programma's tot acquisitie en het motiveren van affiliates.
Specificaties
Lezersrecensies
Inhoudsopgave
Introduction
Part 1: History, Terminology & Introductory Remarks.
1. Understanding Affiliate Marketing.
2. Budgeting.
Part 2: Month 1: Pre-Launch Research & Analysis.
3. Week 1: Perform Competitive Market Analysis.
4. Week 2: Understand Tracking & Reporting.
5. Week 3: Evaluate Program Management Options.
6. Week 4: Finalize Payment Model(s) and Cookie Life.
Part 3: Month 2: Setting Your Affiliate Program Up.
7. Week 1: Develop Creative Inventory.
8. Week 2: Datafeeds, Coupons, Plugins.
9. Week 3: Research & Develop Program Policies.
10. Week 4: Final Brushstrokes.
Part 4: Month 3: Program Launch & Affiliate Program Management.
11. Week 1: Launch the Affiliate Program & Recruit.
12. Week 2: Plan Your Affiliate Communication.
13. Week 3: Program Management.
14. Week 4: Affiliate Motivation.
Part 5: Month 4: Advanced Management & Analysis.
15. Week 1: Study & Learn to Deal with Fraud.
16. Week 2: Master Affiliate Program Analytics & Optimization.
17. Deadliest Mistakes to Avoid.
18. Affiliate Program Promotion Ideas.
Glossary of Abbreviations
Inndex
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan