Francesca Sobande
Big Brands Are Watching You – Marketing Social Justice and Digital Culture
Marketing Social Justice and Digital Culture
Paperback EN 2024 9780520387072Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Specificaties
ISBN13:9780520387072
Taal:EN
Bindwijze:Paperback
Aantal pagina's:252
Uitgever:University of California Press
Hoofdrubriek:Mens en maatschappij, Marketing
Thema:
1KBB Verenigde Staten van Amerika, VS
5PB-US-C Met betrekking tot Afro-Amerikanen
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- advisering
- algemeen management
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- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
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- ondernemen
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