Arthur P. Solomon,
Allyn I. Freeman
Making It in the Minors
A Team Owner's Lessons in the Business of Baseball
Paperback EN 2012 9780786468676Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Specificaties
ISBN13:9780786468676
Taal:EN
Bindwijze:Paperback
Aantal pagina's:208
Uitgever:McFarland & Co Inc
Thema:
1KBB Verenigde Staten van Amerika, VS
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan