Cory Hillman
American Sports in an Age of Consumption
How Commercialization Is Changing the Game
Paperback EN 2016 9780786498888Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.
The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
Instructors considering this book for use in a course may request an examination copy here.
Specificaties
ISBN13:9780786498888
Taal:EN
Bindwijze:Paperback
Aantal pagina's:204
Uitgever:McFarland & Co Inc
Hoofdrubriek:Mens en maatschappij, Marketing
Thema:
1KBB Verenigde Staten van Amerika, VS
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