Donald P. Cushman,
Sarah Sanderson King
Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Paperback EN 2003 9780791457405Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Specificaties
ISBN13:9780791457405
Taal:EN
Bindwijze:Paperback
Aantal pagina's:163
Uitgever:State University of New York Press
Hoofdrubriek:Communicatie en media, Communicatie en media
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan