The Commercialization of American Culture
New Advertising, Control and Democracy
Paperback EN 1996 9780803953802Samenvatting
Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising′s invasion of everything--classrooms, doctors′ offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan