Ilan Alon
The Internationalization of US Franchising Systems
Gebonden Engels 1999 9780815333876Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
Specificaties
ISBN13:9780815333876
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:110
Uitgever:Taylor & Francis Inc
Hoofdrubriek:Algemeen management, Algemeen management
Thema:
1KBB Verenigde Staten van Amerika, VS
Lezersrecensies
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Inhoudsopgave
Chapter I Introduction to the Study; Chapter II Literature of International Franchising; Chapter III The Model; Chapter IV Research Design; Chapter V Data Analysis; Chapter VI Summary and Conclusions;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan