Peter Swann
New Technologies and the Firm
Innovation and Competition
Paperback Engels 2020 1e druk 9780815359494
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.
Specificaties
ISBN13:9780815359494
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:402
Uitgever:Taylor & Francis
Druk:1
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- advisering
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- communicatie en media
- economie
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- internet en social media
- it-management / ict
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- leiderschap
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