Roy Hayhurst,
Gordon Wills,
James Mann Peter Cooke,
Saddik Saddik
e.a.
Organizational Design for Marketing Futures
Paperback Engels 2019 9780815370079Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
Specificaties
ISBN13:9780815370079
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:218
Uitgever:Taylor & Francis Inc
Hoofdrubriek:Reclame en verkoop, Algemeen management, Reclame en verkoop
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
Lezersrecensies
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Inhoudsopgave
Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan