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The Hollywood Brand

Movies and American Modernity

Paperback Engels 2018 9780815395751
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The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

Specificaties

ISBN13:9780815395751
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:166
Uitgever:Taylor & Francis Inc
Thema:
1KBB Verenigde Staten van Amerika, VS

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Inhoudsopgave

Introduction: Modernity under the Hollywood Sign. Chapter 1 What’s in a Name? Exhibition and Expectation Chapter 2 Movies with a Mission: Populism and Patriotism Chapter 3 A Home Among the Moderns: Movies and Modern Aesthetics Chapter 4 Hurray for Hollywood: Entertainment as Art Chapter 5 A New Art for the American Century: Hollywood Enters the Museum. Conclusion: The Future for the Hollywood Brand

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          The Hollywood Brand