Advanced Brand Management (Third Edition)

Building and activating a powerful brand strategy

Gebonden EN 2019 9780857195890
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.

Specificaties

ISBN13:9780857195890
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:302

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        Advanced Brand Management (Third Edition)