Edward Schwartzman,
III McDonald,
Schwartzman Edward
Political Campaign Craftsmanship
A Professional's Guide to Campaigning for Public Office
Paperback Engels 1988 3e druk 9780887387425Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Specificaties
ISBN13:9780887387425
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:368
Uitgever:Taylor & Francis
Druk:3
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- advisering
- algemeen management
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- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
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- projectmanagement
- psychologie
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- strategisch management
- verandermanagement
- werk en loopbaan