Larry Chambers
The Guide to Financial Public Relations
How to Stand Out in the Midst of Competitive Clutter
Gebonden Engels 1999 9780910944120Levertijd ± 8 werkdagen
Gratis verzonden
Samenvatting
Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.
Specificaties
ISBN13:9780910944120
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:348
Uitgever:Taylor & Francis Inc
Hoofdrubriek:Marketing, Communicatie en media, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Building Your Publicity Program. Writing a Publishable Article. Writing an Investment Book. The Circle of Publicity Affairs. Conclusion. Appendix I - Marketing Studies. Appendix II - Media Study: Pros and Cons. Appendix III - Sample Client Letters. Glossary. Suggested Resources. Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan