Social Marketing
Principles and Practice for Delivering Global Change
Paperback Engels 2023 4e druk 9781032059679Samenvatting
• The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.
• New pedagogical features include discussion questions at the end of chapters and case studies.
• The 4th edition has been restructured to increase user-friendliness.
• Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.
Specificaties
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
