Barry Witcher
Absolute Essentials of Strategic Management
Paperback Engels 2021 1e druk 9781032177458Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Specificaties
ISBN13:9781032177458
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:120
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Strategisch management, Algemeen management, Strategisch management
Lezersrecensies
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Inhoudsopgave
Part 1: Strategic Management and its Purpose 1. Overview of Strategic Management and Strategy 2. Purpose: vision, mission and values Part 2: Strategic Objectives and Analysis 3. Strategic Objectives 4. The External Environment 5. The Internal Environment Part 3: Strategy 6. Business-level Strategy 7. Corporate-level Strategy 8. Global-level Strategy Part 4: Managing Strategy in Action 9. Strategy Implementation 10. Strategic Control 11. Strategic Leadership
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan