Producing Graphic Media for Sports
New Horizons and Possibilities for the Motion Media Specialist
Paperback Engels 2023 1e druk 9781032199399Samenvatting
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.
Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.
This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.
Specificaties
Lezersrecensies
Inhoudsopgave
Foreword
Acknowledgments
- Evolution and Development of Sports-Oriented Graphics
- Motion Graphics and the Broadcast and Streaming Environment The Graphics PackageShow Elements Set Elements
- Motion Graphics and Live Presentation The Nature of Live Event PresentationSources and DestinationsThe "Hype" or "Intro" VideoInteractive ElementsSport-Specific Considerations
- Design Influences About DesignRecognizing and Utilizing Design InfluencesA Word About "Creativity"Design Influences: Individual SportsExternal Design InfluencesPopular Culture and General Trends in Design
- Graphic Standards and Sports-Oriented Motion Media Specific Athletic TraditionsRegional ConsiderationsVisibility and EnvironmentTrends and Popular TastesGraphic Standards/Brand Guidelines/Visual Identity KitsGraphic Standards and Motion Media
- Social Media The Social Media AestheticExisting Features of the Social Media AestheticUse Within the Broadcast and Live StreamUse Within Event Presentation
- Emerging Trends and Technologies Mixed and Augmented RealityEsportsBranded SynergyOn the HorizonArtificial Intelligence
- Post-Game Analysis
Key Principles
Key Skills
Career Possibilities
Maintaining Demo Materials
Final Thoughts
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan