Stephen Dunne
Persuasion
A Key Idea for Business and Society
Paperback Engels 2025 1e druk 9781032514109Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.
The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.
Specificaties
ISBN13:9781032514109
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:152
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Naslagwerken, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Persuasion at the Near End of the World 2. Philosophy or Persuasion? 3. Politics and Persuasion 4. Psychology of Persuasion 5. Prose for Persuasion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan