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Strategic Employer Branding for IT Companies

An Interdisciplinary Perspective

Paperback EN 2026 9781032781860
€ 86,73
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The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

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€ 86,73
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          Strategic Employer Branding for IT Companies