The Routledge Companion to Influencer Marketing

Introduction Part I - Key Issues in Influencer Marketing 1. Researching Influencer and Creator Marketing 2. Influencer Marketing Disclosure in Research and Practice: Past, Present and Future 3. Scroll, Like, Deceive: Influencers as Agents of Information Disorder 4. A Typology of Deinfluencing: Brand Responses to a New Type of Consumer Power 5. The Ethics of Influencer Labor: Precarity, Inequality, Hate, and Vulnerability in Digital Economies 6. Cancel Culture, Digilantism and the Anti-Woke Backlash Movement Part II - Theorizing Influencer Marketing 7. From Fame to Feed: Adapting Celebrity Endorser Theories for Influencer Marketing 8. Parasocial Relationship Theory and Influencer Marketing: A Lifecycle Perspective on Parasocial Relationships with Influencers 9. The Costs and Benefits of Online Followership: An Evolutionary Perspective 10. Influencer Marketing: Reconceptualizing Influencers and Their Role in Consumer Well-Being 11. Feeling Rules and Hybrid Emotional Appropriateness in Influencer Marketing 12. Influencer Marketing as Assemblage: A Multi-Stakeholder Perspective on Influencer Authenticity Part III- Managing Influencer Marketing 13. Influencer Selection 14. Measuring Influencer Marketing: Aligning Platforms, Academics, Industry and Influencers 15. CGI, AI, and Virtual Influencers: Shaping the Future of Digital Brand Engagement 16. Influencer Discovery Platforms: Technology and Transparency 17. Employee Influencers as Hybrid Organizational Actors: Strategy, Authority, and Voice 18. The Dark Side of Influencer Marketing for Brands and Society Part IV - Influencer Marketing Across Industries 19. Influencers as Innovation Conduits: An Analysis of the Cosmetics Market 20. Threads of Influence: Unpacking the Success of Fashion Influencers 21. How to Make Music and Influence People: The Past, Present, and Future of Influence in the Music Industry 22. B2B Influencer Marketing: A Review and Future Research Agenda 23. Pet Influencers: Navigating Narrative and Sponsored Content 24. The Intersection of Religious Industries, Influencer Marketing, and the Religious Consumer Decision-Making Process Part V - Influencer Marketing Around the World 25. Influencer Campaigns in the United States 26. Fashion Influencer Marketing in Sweden: Stereotypical Representations Shaping the Market 27. Influencer Marketing in China: The Rise of Mommy Influencers in Social Commerce 28. The Emergence of Influencer Marketing Research in Southern Africa: A Regional Review 29. Exploring Influencer Marketing in the Arab World: Where Modernity Meets Tradition 30. Conclusion: Influencer Marketing: Reflections and Future Research Directions