Ken Jones,
Jim Simmons
The Retail Environment
Gebonden Engels 2025 1e druk 9781041156079Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
The Retail Environment (1990) takes a fresh look at the American retailing system. It describes and explains retailing, with a particular emphasis on the problem of store location, and combines a spatial approach to consumer demand with a corporate and institutional view of supply. Linking the theoretical and applied traditions of location analysis, it uses a wealth of real-life examples to illustrate its theoretical points.
Specificaties
ISBN13:9781041156079
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:510
Uitgever:Taylor & Francis
Druk:1
Thema:
1KBB Verenigde Staten van Amerika, VS
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Inhoudsopgave
1. Why Study Retail Location? Part 1. Processes 2. The Geography of Demand 3. The Major Actors on the Supply Side 4. The Mystery of Consumer Behaviour Part 2. Retail Structure 5. Retailing and the Settlement Pattern 6. The Changing Distribution System 7. Commercial Structure within the Metropolis 8. The Changing Retail Structure Part 3. Location Analysis 9. Making Marketing Decisions 10. Site Selection 11. Trade Area Analysis 12. Choosing a Location Strategy Part 4. The Future 13. Planning and the Retail Environment 14. Looking to the Future
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan