MBA Denault,
MBA, Jean-Francois Denault,
Jean-François Denault, MBA
The Handbook of Market Research for Life Science Companies
Navigating the Gap Between Lab and Market
Paperback Engels 2026 2e druk 9781041223221Levertijd ± 11 werkdagen
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Samenvatting
There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps.
This book is a practical playbook for researchers and founders navigating that process, from defining your first market hypothesis to estimating your market size, to collecting and analyzing your own data to find product-market fit.
Building on the award-winning first edition, this second edition adds new frameworks for using AI responsibly in research, managing bias in data analysis, harnessing the importance of storytelling and building the continuous research mindset that emerging technologies demand.
Specificaties
ISBN13:9781041223221
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:176
Uitgever:Taylor & Francis
Druk:2
Hoofdrubriek:Marketing, Marketing, Organisatiekunde
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction to Market Research, 1. The Basics of Market Research and Healthcare, 2. Primary Research, 3. Secondary Research, 4. Analyzing Data, 5. Models and Frameworks, 6. The Look ‘n’ Feel, 7. Final Words, Appendix A: The Market Research Checklist
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