J. M. Hawker
Capital Letters
The Economics of Academic Bookselling
Paperback Engels 2019 9781108717236Levertijd ongeveer 9 werkdagen
Samenvatting
Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
Specificaties
ISBN13:9781108717236
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:75
Uitgever:Cambridge University Press
Serie:Elements in Publishi
Lezersrecensies
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Inhoudsopgave
Introduction; 1. The developing marketplace; 2. The shop front – the value of discount; 3. Remerchandising academic text; 4. The future.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan