Scott Stratten is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing.

Meer over Scott Stratten

Scott Stratten

UnMarketing. Revised and updated

Name: UnMarketing. Revised and updated
Price: 19.62 EUR
Availability: OutOfStock
Rating: 5.0 (1 reviews)
Author: Scott Stratten

Stop Marketing. Start Engaging

Paperback Engels 2012 1e druk 9781118176283

Niet leverbaar.

Samenvatting

'UnMarketing' laat zien hoe u over uw oude marketinggewoonten heen komt, en hoe u kunt beginnen met het consistent aantrekken en betrekken van de juiste klanten. U zult niet langer blind boodschappen de wereld insturen en te hopen dat het effect heeft bij een ontvanger.

Potentiële en huidige klanten willen dat er naar hen geluisterd wordt, en daarvoor is een platform noodzakelijk. 'UnMarketing' laat zien hoe u dat voor elkaar krijgt.

Specificaties

ISBN13:9781118176283

Trefwoorden:netwerkmarketing, viral marketing

Taal:Engels

Bindwijze:paperback

Aantal pagina's:251

Uitgever:John Wiley & Sons

Druk:1

Verschijningsdatum:28-2-2012

Hoofdrubriek:Marketing

Lezersrecensies

5.0 van de 5

1 stem

1

0

Schrijf een recensie

Uw waardering

?

Log in om uw waardering te geven

Klik om uw waardering te geven

Over Scott Stratten

Scott Stratten is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com

Andere boeken door Scott Stratten

Meer over Scott Stratten

Inhoudsopgave

Introduction.

1. Hierarchy of Buying.
2. A Word on Experts.
3. Trust Gap.
4. Restaurant That Didn't Get It.
5. Cold Calling.
6. Aiming Your Company at the Bottom of the Barrel.
7. Pull and Stay.
8. Reasons Why Companies Don't Use Social Media.
9. Social Media (Social Currency as Well).
10. Twitter versus Facebook versus LinkedIn versus Google+.
11. Social Media Platforming
12. HARO—Platforming Example.
13. The Game Has Changed: Immediacy and Relevancy.
14. Publicized Customer Service.
15. Don't Bank on the Bold.
16. Seven Deadly Social Media Sins.
17. How Twitter Changed My Business.
18. Tassimo.
19. Local Twitter.
20. Dominos—Word of Mouth: Mouths Are Moving . . . .
21. Naked Pizza.
22. Don't Feed the Trolls.
23. Tweetathon.
24. Your Web Site—Old School versus New School.
25. Captchas.
26. Experience Gap.
27. Raising and Keeping the Bar High—Cirque.
28. Stirring Coffee.
29. Experience Gap for Small Biz.
30. Using Stop Start Continue.
31. Zappos.
32. Rockport.
33. FreshBooks.
34. Why You Can't Learn From Millionaires.
35. Transparency and Authenticity.
36. My Transparency on Twitter.
37. Your Transparency on Twitter.
38. Affiliates.
39. Testimonials.
40. Best Sellers.
41. Why Being a Work-at-Home Mom Is Bad for Business.
42. Hello? Walmart?
43. Idea Creation.
44. Idea Delivery.
45. Doing In-Person Seminars.
46. Tele-Seminars.
47. Tele-Summits.
48. How and Why I Created a Summit E-Book Instead.
49. Viral Marketing.
50. Undercover UnMarketing.
51. Putting It into Practice.
52. Lush.
53. Trade Shows.
54. Social Media at Trade Shows.
55. UnNetworking: Why Networking Events Are Evil.
56. The Awesoness of Being a 2.0 Author
57. The UnTour
58. The UnEnd.

Acknowledgments.
Index

Managementboek Top 100

Bekijk de volledige Managementboek Top 100

Uw winkelwagen

UnMarketing. Revised and updated

Stop Marketing. Start Engaging

Samenvatting

Specificaties

Lezersrecensies

Over Scott Stratten

Andere boeken door Scott Stratten

Inhoudsopgave

Managementboek Top 100

Rubrieken

Producten

Auteurs

Trefwoorden

Artikelen