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X: The Experience When Business Meets Design

Gebonden Engels 2015 9781118456545
Verwachte levertijd ongeveer 8 werkdagen


Welcome to a new era of business in which your brand is defined by those who experience it.

- Do you know how your customers experience your brand today?
- Do you know how they really feel?
- Do you know what they say when you re not around?

In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.

In his new book 'X: The Experience When Business Meets Design' bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.

Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
- How our own experience gets in the way of designing for people not like us
- Why empathy and new perspective unlock creativity and innovation
- The importance of User Experience (UX) in real life and in executive thinking
- The humanity of Human-Centered Design in all you do
- The art of Hollywood storytelling from marketing to product design to packaging
- Apple’s holistic approach to experience architecture
- The value of different journey and experience mapping approaches

The future of business lies in experience architecture and you are the architect. Business, meet design.


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Over Brian Solis

BRIAN SOLIS is one of the world's leading digital anthropologists and futurists who has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and an award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world.

Andere boeken door Brian Solis


1.0 This is X
1.1 CX=$
1.2 Mediumism=The Message
1.3 The Gift of Perspective
2.0 Nature vs. Nurture
2.1 Skeumorphis
2.2 Business Meets Design
2.3 Moments of Truth
3.0 Circle of Rife
3.1 CX Redux
3.2 The Grid
4.0 Digital First
4.1 Design for Humans
4.2 BX + UX + CX = X
4.3 Human Alogorithm
5.0 Maps Are Us
5.1 Journey Mapping
5.2 Experience Maps
6.0 Holy Persona
6.1 Storytelling
6.2 Storyboarding
7.0 Experience Flow
8.0 X is Alive!
8.1 Apple’s Universe
9.0 This is Water


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        X: The Experience When Business Meets Design