Event Management For Dummies

<p>Introduction 1</p>
<p>Part I: Getting Started 5</p>
<p>Chapter 1: Why Put on An Event? 7</p>
<p>Chapter 2: Knowing Your Audience 17</p>
<p>Chapter 3: Deciding on the Type of Event To Put On 27</p>
<p>Chapter 4: Managing Your Team to Manage Your Event 53</p>
<p>Chapter 5: Budget Planning and Management 75</p>
<p>Part II: Planning Your Event s Look and Feel 101</p>
<p>Chapter 6: Crafting the Message 103</p>
<p>Chapter 7: Designing the Experience 115</p>
<p>Chapter 8: Making Sure People Know about Your Event 141</p>
<p>Part III: When, Where and Who: The Devil s in the Detail 161</p>
<p>Chapter 9: Timings, Timings, Timings 163</p>
<p>Chapter 10: Deciding Where to Hold Your Event 185</p>
<p>Chapter 11: Who Does What: Front and Back of House 213</p>
<p>Part IV: Considering Potential Problems 225</p>
<p>Chapter 12: Keeping Healthy, Safe and Secure 227</p>
<p>Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning 253</p>
<p>Part V: On the Day and Beyond 265</p>
<p>Chapter 14: Measuring the Success of Your Event 267</p>
<p>Chapter 15: Building on the Event 281</p>
<p>Part VI: The Part of Tens 287</p>
<p>Chapter 16: Ten Types of Suppliers You Need in Your Address Book 289</p>
<p>Chapter 17: Ten Online Resources For Event Planners 293</p>
<p>Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day 297</p>
<p>Chapter 19: About Ten Tips for Building a Career in Event Management 301</p>
<p>Index 305</p>