Introduction
Part I: Getting started with business storytelling
1. The scoop on business storytelling
2. The why, what, how and who of business storytelling
3. What makes a story a story
4. Stories to have in your hip pocket
5. Listening: hearing what others have to say and capturing it
Part II: Moving people to action: creating compelling stories
6. Crafting a story
7. Polishing a story: structure and embellishments
8. What to do about data
9. Expanding and contracting your story
Part III: Sharin stories for Maximum Value
10. Getting comfortable telling stories
11. Moving stories into multiple media
12. Incorporating story in your organization
Part IV: Tailoring storytelling to special circumstances
13. Storytelling to fund your passion
14. Storytelling in marketing
15. Selling with stories
16. Using stories to spark change
Part V: The part of tens
17. Ten things you should never, ever do
18. Ten storytelling tips for speakers
19. Ten (or so) ways to measure the results of a story project
Appendix: Real life stories and a template
Index
