List of Contributors
Foreword - Brian Solis
Introduction - Rob Brown and Stephen Waddington
Part I. The Future of Public Relations
1 Digital PR is Dead: Social goes mainstream - Rob Brown
2 The Shift to Conversation: Content, context and avoiding cheap talk - Dom Burch
3 Content Frameworks: Using content to achieve marketing communications goals - Robin Wilson
Part II. Audiences and Online Habits
4 Planning: Audiences, media and networks - Ged Carroll
5 Digital Anthropology - Kate Matlock
6 Understanding Social Capital - Adam Parker
7 The Unsocial Web - Dr Mark Pack
Part III. Conversations
8 Gamification: Engaging audiences through play - Sharon O'Dea
9 Community Management - Paul Fabretti
10 Curation - Michael Litman
11 Live Social Events - Russell Goldsmith
Part IV. New Channels, New Connections
12 Mobile Media - Stephen Davies
13 To App or not to App - Scott Seaborn
14 The Visual Web - Dan Tyte
15 Finding Your Way Around - from Foursquare to Google Glass - Matt Appleby
16 Connected Employees - Kevin Ruck
Part V. Professional Practice
17 Social Media and the Law - Hanna Basha
18 Online Crisis Management - Chris Norton
19 Wikipedia and Reputation Management - Stephen Waddington
20 The Rise and Rise of Digital Pharma - Becky McMichael
21 Social in Corporate Communications - Rachel Miller
22 Putting the Social into Corporate Social Responsibility - Stuart Bruce
23 Building a Personal Brand Online - Richard Bailey
24 The Social CEO - Jane Wilson
25 Working across Borders and Boundaries - Juilo Romo
Part VI. Business Change and Opportunities for the Public Relations Industry
26 Laying the Foundations for a Social Business - Jed Hallam
27 Social Commerce: Show me the money - Katy Howell
28 How to Change Organizational Mindset - Gemma Griffiths
29 The Six Influence Flows - Philip Sheldrake
Part VII. Future Proofing the Public Relations Industry
30 Metrics that Matter - Richard Bagnall
31 Quantified Self - Drew Benvie
32 Network Topology - Andrew Bruce Smith
33 The Public Relations Power of 'Big Data' - Simon Collister
Index
