L. Gill
Capture the Mindshare and the Market Share Will Follow
The Art and Science of Building Brands
Gebonden Engels 2013 9781137278517Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Specificaties
ISBN13:9781137278517
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Financieel management, Diversen, Financieel management, Marketing, Reclame en verkoop
Thema:
K Economie, Financiën, Bedrijf en Management
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan